Business Implications of Social Networking

Social Networking, one of the most significant technological innovations of the last decade, has changed how we communicate with one another, changed our social norms, the speed of our communications, and the access we have to information access.

Why do you need to concern yourself with Social Networking? About 2 billion people use Facebook worldwide. Closer to home, LinkedIn has a majority of Canadian adults registered. Can Social Media sites be a tool for you to reach your customers? Absolutely!

Success in a customer facing business is all about your network and the number of times you connect with your clients. Social Networking allows you to do that with maximum impact and minimum effort.

When building a Social Network consider Brand Development, methods of Advertising on the Internet and your current Customer Relationship Management, CRM strategy. More importantly, put yourself in your customer's place and determine what will be of benefit or interest to them. What would they like to see and read about? How often? Then use Social Media to begin a dialogue with these customers.

To create your Social Media strategy and begin to utilize Social Networking for Business, join one of our many workshops across Canada.