ES Computer Training Workshops, continuing education, sessions, accredited courses for construction, finance, insurance, business.
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Earn your RIBO/Life License Credits and save Time & Money through RIBO Accredited Computer Courses for Insurance Brokers.

Social Networking for Insurance Professionals (Facebook, LinkedIn etc)

7 RIBO Management Studies and 7 Life License Credits

Overview

Maintaining and keeping good communication with a network of clients and prospects is one of the most important activities for a Insurance Professional. The new social networking tools allow a consumer focused independent business person to improve brand recognition and maintain contact with a large client network. Unlike classic advertising, social networking is fast, effective, far reaching and results are immediate.

The Social Networking phenomena, including such applications as Facebook, Twitter, and LinkedIn are discussed in the context of business workflow. The strengths and business benefits of each are presented. Business protocols have changed and this course will help you, move to the leading edge and take advantage of these new tools. During the course, we will create accounts for each of these tools and start to build content and brand recognition for a business presence on the internet. A series of case studies of successful marketing applications of Twitter are presented. We will look at a number of blogs and how they have been used to establish expertise and brand recognition

The objective of this course is to provide you with the new tools you need for effective communication with your clients. This course will utilize the industry's best practices when using social networking tools.

Participants may bring materials to class including logos, relevant photos, and marketing documents to begin to develop actual content on the social networking sites.

Topics

  • How is Social Networking Changing the face of business
  • Integrating with your existing marketing plan
  • Facebook for Business
  •    Etiquette
  •    Branding
  •    Integration with your existing Website
  •    Uploading existing contacts
  • Twitter based Marketing
  •     Opportunities, plans and applications in Business
  • Blogs and Forums
  •    Creating a site with your brand
  •    Content and Comfort Levels
  •    What is significant to clients?
  • Brand Development, Advertising on the net and Customer Relationship Management Using Social Networking Tools
  • •
  • Applications: Facebook, LinkedIn, Twitter, Blogging, Forums & Others
.

*We have reviewed the Guidelines for Providers of Continuing Education Programs from the Financial Planners Standards Council and have developed this program with these guidelines in mind. Although we will provide the necessary verification of attendance, we understand it is up to the individual CFP professional to determine whether completion/attendance at this seminar/program/course qualifies for CE credits.

Price: $329 + HST

Max Students: 12



Schedule

Hamilton
Apr 19th, 2018
Visitors Inn
649 Main Street West
Register
Markham
Jan 25th, 2018
Courtyard by Marriott
65 Minthorn Blvd.
Register
Mississauga
Mar 1st, 2018
Residence Inn
5070 Creekbank Rd.
Register
Ottawa
Feb 8th, 2018
Courtyard by Marriott
200 Coventry Road
Register
Toronto
May 16th, 2018
Courtyard by Marriott
475 Yonge St.
Register
ES Computer Training Workshops, continuing education, sessions, accredited courses for construction, finance, insurance, business.

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